Will this replace me?

No. It handles the parts you repeat so often you could do them in your sleep. You stay where you make the difference.

Will this make me inauthentic?

The opposite. Everything the system says comes from your methodology. Your words, your frameworks, your way of seeing. Nothing generic. Nothing invented.

What if it says something not-me?

Every response is constrained to your methodology. The system can't improvise beyond your frameworks. We show you what it does, you decide if it ships.

How much of my time does this take?

Upfront, a few deep sessions where we extract your thinking. After that, you stay involved as much or as little as you want. The system does the heavy lifting.

What if generic AI makes my work invisible?

Generic AI gives generic answers. Your edge exists because generic isn't enough. We build something that carries your name and your thinking. Branded, recognizable, unmistakably yours.

Is this therapy or medical advice?

No. We don't build medical products. Our systems serve people who'd otherwise take an online course, read a book, or watch a lecture about your methodology.

Your work, your content, your data. Always yours. The technical infrastructure we build is ours, and you get a permanent license to use it.

How is this different from building a course?

A course is static. You record it, publish it, and it starts aging. This is a living system that applies your thinking to each person's situation. It listens, adapts, and responds the way you would.

What effect will this have on my business?

A new channel. People who'd never book a session get access to your thinking. People who do book come better prepared. Your reach grows without your calendar shrinking.

SANESANE/REBELSREBELS

WebuildAI-poweredproducts
aroundyouredge.

Coaching apps. Smart platforms. Lead magnets that actually think.

You bring the expertise. We write the code.

Start the Conversation

Telluswhatyoudo.We'llshowyouwhatwe'dbuild.

or Map it out with Simon directly

Who We Work With

Built for people whose methods

actually change lives.

S/R Discovery

Your method works. Your calendar is the bottleneck.

Tell us about your practice. We'll show you what a product built around it could look like.

Your Coaching, as an App

And practitioners, mentors, and trainers.

Your clients come back because of how you think, not just what you say. We build the app that delivers your method between sessions. Or to people who'll never sit in your chair.

AI that coaches in your voice, on your terms

Check-ins and progress your clients actually see

New revenue without new hours

Map it out with Simon

Work we have shipped.

1 / 3

A product we shipped

Ara2

Jord Cuiper's self-leadership coaching, built into a product.

His methodology, his voice, active across twenty countries.

Visit Ara2

The Challenge

Jord Cuiper had a clear executive coaching methodology and a calendar that capped his impact. The brief: make his work available to more clients without burning him out.

The Approach

Revenue-share collaboration across product, funnel, and growth. We define what's productizable in his methodology, sales cycle, and offering. We build and operate the digital twin alongside him. AI-disclosed on every interaction. Trained on his methodology corpus.

The Results

87%

feel more decisive

90%

would recommend Ara

79%

reduce overthinking

64%

achieved a major goal

Based on closed beta cohort data.

Live in private beta · 20+ countries

From the founder

Quote pending client sign-off.

In their words

“ARA II is what happens when you stop outsourcing your thinking and start being honest with yourself, with a very sharp prompt.”
Elena V. · Exec Coach → Founder

After We Ship

We don't build and disappear.

We build and stay.

We Maintain It

Technical infrastructure, updates, improvements. Your product stays fast, secure, and current. You never think about servers.

We Grow It

Distribution, customer acquisition, conversion optimization. Optional, but available. We know how to put your product in front of the right people.

You Own It

Your brand. Your audience. Your customer relationships. We co-invest and share revenue. Partners, not vendors.

Honest Questions

You're wondering.

Good.

Simon

SANE/REBELS

What do you actually build?

It depends on you. We've built AI coaching apps that talk in a client's voice, run check-ins, and track progress. And full platforms with course delivery, AI-guided assessments, and newsletter funnels. The common thread: we take what makes your work unique and build the software that carries it further than your calendar allows.